Archive | September, 2011

AVID

27 Sep

AVID (formerly known as Digidesign) is a professional grade computer based recording software and hardware company. This advertisement in Sweetwater’s Summer 2011 Pro Gear Magazine does a great job of manipulating words and pictures to work together.  The reason I say this is because the attention grabber is the phrase “Elevate your control” and the product shown underneath it work together to help convince customers to buy the product.  Because of the English language and the way we read, our eyes naturally move from left to right, so it is fitting that the product is placed at an upward angle, making it look “elevated”.  So too, the faders on the control surface are also moved placed in such a manner that they look to be going up, again registering in the mind, whether consciously or unconsciously, as elevated.  These design elements, not only make this pleasing to look at, but also depict a strong meaning of power in conjunction with the words.  The higher something is, the more powerful it seems to be, making this product look like the perfect candidate for a “do it all” type studio.

 

 

Advertisements

M-Audio CX8

27 Sep

Design in something that goes beyond the “norm” is something that pleases just about everyone.  This studio monitor (which is still in the box in my room) does just that.  While most monitors follow this ideal of clean cut straight lines, the M-Audio CX8 defies this ideology of cleanness.  This monitor adds a pleasing aspect to the plate that is seen on many monitors like it, but it takes that plate to a new level.  The lines which make up those lines are not straight, but instead curve around the woofer and tweeter, giving it an almost designer look to it.

Let The Music Set You Free

27 Sep

Maybe one of Apple’s most famous campaign adds, the iPod Dancer Silhouette.  This piece of design is simple yet grabs the attention of the viewer very strongly.  It’s white on black on colored background makes it simple and pleasing to the eye.  The position in which the dancer is captured relays the message that “not only is this product cool, but it makes you feel good too.  For that reason I think that this piece of design is very well composed.

 

 

Online Logos

21 Sep

Like ButtonNo, Its not clip art.  Yes, it is simple.  And if you’re part of the more that 750 Million people around the world you should recognize it.  The Facebook “Like” button.  And while many of us wish this logo would also be turned upside down into a dislike button, it still serves as a social notification, for letting facebook users know that “yes I’m paying attention to what you’re saying and I like what I hear, or I agree with what you’re saying” Maybe not as widely known as the Apple logo, this logo still uses simplicity to get a message across, and it does so very effectively.

 

 

Everyday Logos

21 Sep

AppleMaybe one of the most well known logos around the world.    Signifying both an object and a company, this logo is a global icon.  Its simple design help make it pleasing to the eye as well as stylish, which helps apple sell on it’s “coolness” factor.  This logo also brings an almost visual aid to financial and economic status, so many people long to get an apple product simply for the “upgrade in social status”.

 

 

Printed Logos

21 Sep

AVID

For many people in the Music Industry, this logo means serious business.  AVID (formerly Digidesign) are the world leaders in Recording software as well as hardware and I/O interfaces.   This logo is one that I am very familiar with as a musician and I like it particularly for it’s relation to music.  The arrows are designed the same way as those seen in the music world. (The last two letters or symbols “ID” are easily recognized as the play/pause button on many MP3 players.)  Too often company’s are known for either their name or their logo.  In AVID’s case I believe that they are known for both.